Date: MARCH 29, 2018 

Type: Event · PR ·Digital

• Raise awareness of The House Collective by developing an integrated brand campaign

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• The campaign brings to life the personality of THC and each hotel under the Swire Hotels brand.

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• Not simply using KOLs but collaborating with cultural taste-makers from fashion, design and culture to tell their story under a creative platform of MY STORY, MY HOUSE.

The House Collective is a collection of four individually designed hotels across China. However, many guests do not know the whole portfolio or that each is part of The House Collective brand.