We’re bringing Swire Hotels portfolio of properties to NEW AUDIENCES ACROSS CHINA.
19 / 03 / 2018
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Date: MARCH 29, 2018
Type: Event · PR ·Digital
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Raise awareness of The House Collective by developing an integrated brand campaign
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The campaign brings to life the personality of THC and each hotel under the Swire Hotels brand.
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Not simply using KOLs but collaborating with cultural taste-makers from fashion, design and culture to tell their story under a creative platform of MY STORY, MY HOUSE.
The House Collective is a collection of four individually designed hotels across China. However, many guests do not know the whole portfolio or that each is part of The House Collective brand.
