We’re bringing Swire Hotels portfolio of properties to NEW AUDIENCES ACROSS CHINA.
19 / 03 / 2018
Date: MARCH 29, 2018
Type: Event · PR ·Digital
Raise awareness of The House Collective by developing an integrated brand campaign
The campaign brings to life the personality of THC and each hotel under the Swire Hotels brand.
Not simply using KOLs but collaborating with cultural taste-makers from fashion, design and culture to tell their story under a creative platform of MY STORY, MY HOUSE.
The House Collective is a collection of four individually designed hotels across China. However, many guests do not know the whole portfolio or that each is part of The House Collective brand.