Tourism Australia Appoints Reuter Communications as PR and Social Media Partner for China

Reuter Communications, the integrated luxury agency based in Shanghai and with offices in Hong Kong, Dubai and Singapore, has been appointed the PR and social media partner of Tourism Australia in Mainland China. The agency will be responsible for PR strategy, talent and media management, international media hosting program, business events and thought-leadership as well as social media strategy and operations.

As Australia's national tourism organization, Tourism Australia's role is to increase international and domestic leisure tourism via international business events, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

Andrew Hogg, Regional General Manager, North Asia of Tourism Australia said “We are delighted to have a PR and Communications partner in China that truly has the market expertise and digital acumen to support us in achieving our goals. I believe Reuter’s resources in fashion and lifestyle sectors can help us tackle the challenges and re-position Australia as a trendy destination to today’s Chinese travelers. We look forward to a strong partnership going forwards and are excited about the plans in store.”

Nick Cakebread, Managing Partner of Reuter Communications said, “We are delighted to have been selected by such a respected government agency as Tourism Australia. This is a key milestone in our ongoing growth as we bring more digital, integrated and strategic services to our clients.”

About Tourism Australia

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organization is active in 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

Find more information about Tourism Australia here.

We are a luxury intelligence, digital, communications and marketing agency connecting luxury brands and businesses with Asia’s affluent consumers.

SHANGHAI OFFICE (Headquarters)

Office 3A, Building 3,Anken Air, 181 Lane 465, Zhenning Road, Shanghai 200050, China

Tel: +86 (021) 6225 5339


17/F Tesbury Centre, 28 Queen’s Road East, Wan Chai, Hong Kong


Tel: +852 9457 9183



The Working Capitol, 1 Keong Siak Road,

Singapore 089109

Tel: +65 9615 8672

We put plenty of thought and consideration into our social media, aspiring to be continually informative - and fun to follow! Find us here:

© All Rights Reserved by Reuter Communications