Best of British, a brand new show celebrating the British lifestyle, has appointed Reuter Communications to handle its first exhibition in China. The Best of British Show will take place at the Shanghai Exhibition Centre from 19-22 October 2017, spotlighting the very best of British consumables, including food, drink, fashion, design, culture, education and innovation. The Best of British Show is backed by the GREAT Britain campaign, Department for International Trade, British Consulate General Shanghai, and is held in partnership with British Airways, VisitBritain, Weetabix, and Royal Mail. Media10, the leading events and publishing company, and organizer of Design Shanghai, is behind Best of British. Reuter Communications was appointed after a competitive pitch and is responsible for media relations, partnership development, marketing, influencer relations and social media strategy.

Staged over four days in the historic Shanghai Exhibition Centre, the show will reach over 55,000 high-end consumers and more than 5,000 key trade contacts from across China. The event will feature a number of sections, including Home & Interior, Food & Drink, Education & Lifestyle, Fashion & Footwear, Travel & Tourism, and Innovation & Technology, as well as a series of cool, contemporary, and inspirational on-site activities, including The Plough at Cadsden Pub, the Quintessential Catwalk, Bespoke Britain Private Members Club, Taste of Britain, the Village Green, and the Cream Tea Pavilion. Iconic British brands, including Rolls Royce, Mini, and Thomas Cook, among others, have confirmed their attendance.

Mike Dynan, Managing Director, Media 10: “We are at the forefront of helping British brands capitalize on China and its luxury consumer. There is a huge opportunity right now to forge relationships with increasingly sophisticated and internationalized Chinese consumers looking for niche and unique brands. Finding the right communications partner is key. Reuter Communications is a creative and proactive partner, with the right breadth of experience and flexibility to help us navigate in this complex market.”

Chloé Reuter, Founder and CEO, Reuter Communications: “We have been working with a number of British brands in China since the agency was founded nearly 8 years ago. We know these brands first hand and have the right experience for driving value to businesses through integrated communications. We are really excited to be working with Mike and the team at Best of British, and look forward to making this a huge success.”

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