Taking place on the 93rd floor of the Park Hyatt hotel, overlooking Shanghai’s historic Bund, the Swarovski Innovation Forum 2016 brought together a range of guest speakers to discuss the challenges and the new ways of thinking that can keep brands moving forwards and continually innovating.
Reuter Communications’s Chloe Reuter and Vanessa Wu joined the discussion with a talk about the changing realities of PR in a fragmented world, and the five key steps for any brand trying to reach its target audience.
Stay tuned for more information from the event coming soon.
“Public relations is more than just building relations with stakeholders. Today’s “PR” involves connecting, building
trust and affinity, informing and engaging with a range of often hard to reach groups. Today its about going beyond PR”
Chloe Reuter, at the Swarovski Innovation Forum 2016