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Reuter Review: July 2019

Another month that flew by, thanks to great clients, supportive colleagues and exciting projects around the world!


Here's what went on in July:




Held in Dubrovnik, Global Blue's annual summit was a great two days of sharing, networking and opportunities.


Our Founding Partner Chloé Reuter presented the talk on China, looking at the latest insights, data and intelligence in travel retail and how businesses can succeed in this exciting market.





LuxePulse is an annual subscription to four quarterly reports that ensure you don't miss a beat on China's fast-paced luxury market.


Stay in-the-know about key news and reports, trends and viral happenings, online & offline brand campaigns, influencer collaborations and more. Read more on LuxePulse here.






The Promenade Shops at Galaxy Macau, the ultimate luxury shopping and lifestyle destination, showcased the world’s first BE@RBRICK MACAU 2019 exhibition.


Presented by renowned fashion icon BE@RBRICK and WF Fashion, a fashion and lifestyle multi-brand store, Chinese lifestyle influencers and national media learnt all about this and other first-in-Macau attractions at Galaxy.





Halekulani Okinawa unveiled Halekulani Okinawa Escapes, a collection of immersive, authentic and unique experiences inspired by the island's culture, heritage and way of life.

The program, available exclusively to guests of Halekulani Okinawa, will launch with three experiences including a Firefly Nature Discovery, Flavors of Okinawa and Introduction to Okinawan Karate.





Conrad Hangzhou – the latest Conrad hotel in China – appeals to a new generation of smart luxury travelers with their brand concept of "Designed for a state of inspiration".


A group of top-tier media and influencers explored what inspiration meant to their readers and followers. A curated itinerary presented the inspiration behind the cuisine, the design of the hotel's 'tidal rhythm' and the echoes back to the brand concept.







A new video captures the emotions and identity of The Temple House in Chengdu. Part of Swire Hotels' The House Collective, follow The Temple House's WeChat 成都博舍 to find the video and get a taste of Chengdu.






To celebrate the 20th anniversary of AB concept, a Vogue feature took place at AB Concept's new office - the "Darkside" at K11 Atelier. Ed and Terence shared their stories behind their great projects, from the finest bars and restaurants to hotels in Asia.






With '5-2-0' sounding like 'I love you' in Mandarin Chinese, the 20th of May is known as a sort of Chinese Valentine's Day – or if not the historic version then at least a good excuse for romance and affection. Pierre Marcolini introduced a new ice cream – with no added sugar, just the sublime Pierre Marcolini taste – that certainly gets us in the mood for romance.






Read and watch more about Whittard's new Summer collection and 'Chocolate Coolers' on their WeChat account – follow WhittardofChelsea to find some refreshment in Shanghai's sweltering season.







Disney Store held a Summer-y campaign that invited media from Shanghai, Zhejiang, Jiangsu and Qingdao, along with 12 little princesses to experience a princess course and win a certificate from Disney.




Farfetch celebrated the opening of their new Shanghai office with an interactive and exciting event that was the talk of the town, lighting up our WeChat Moments feed with everyone who partied through the night.







Announcing the opening of new boutique in Capri, ZIMMERMANN invited their VIP guests to a two-day celebration, starting with an intimate dinner by the sea at Il Riccio on Thursday followed by a scenic lunch and all-day party at Villa Bismarck, including with Chinese supermodel CiCi.






Portraying contemporary tension in Maison Margiela's Artisanal FW 2019, creative director John Galliano drew on transformative values, introducing the illustrative technique of projective filtrage. Chinese editors and influencers were welcomed to the show to learn more.





What better way to spend a moment in the middle of Paris fashion week than pausing for an intimate and relaxing meal in good company? Mytheresa.com hosted key Chinese media during the Paris couture week at Loulou Paris Restaurant, talking with the editors and bloggers who are shaping Chinese outlook on European fashion.






American beauty brand Too Faced invited Chinese beauty influencers Baiyang Chen and Enru Lin to Los Angeles for a weekend getaway, experiencing California lifestyle and visiting Too Faced headquarters, as well as meeting Too Faced founder, Jerrod Blandino.




Kilian sees 'perfume as an art'. This ethos was presented on RED (Xiaohongshu) as Kilian launched its account in order to connect with the platform's audience, telling the brand story of seeking a perfect alliance between elegance and uncompromising luxury.




Luxury make-up, hair and skin care from Japan - traveling Chinese customers and the Asian communities living in London learnt about the brand's European stores after SENSAI invite beauty authorities such as Ms. Queennie Yang and Ms. Yuyu to a private dinner. Guests learnt about the new brand image and newly launched products in London and Paris.



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