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Reuter Review: January 2019

Let’s take this opportunity to wish you an early happy Chinese New Year!


We're still buzzing from our Company Annual Trip to Sanya! Check out the fun here.


Just before we all take some CNY down-time, here’s what the last few weeks have been about:



Recently forging a two-year partnership with the Xiamen Marathon, Hilton provided Hilton Honors members access to the popular race, as well as special runners’ packages and an exceptional series of event-related benefits.





A strategic partnership with Cherry Gun and Wyman Wong saw Maison Margiela count down to 2019 with their fans on social media, with HYPEBEAST extending coverage even further.





Delvaux held events in tier two cities for the first time – Chengdu and Hangzhou – as well as in Beijing. Press Open Houses let select media and KOLs learn about the new SS19 collection and the heritage of La Maison, stirring curiosity and a following in these regions.

Our Hong Kong team also welcomed Delvaux to host a Press Open House in the city, interacting with key figures across media and social.





BABOR, the innovative professional German skincare brand, continued to gain widespread acclaim after being awarded in major professional industry awards globally.

Winning in a range of categories in highly-respected awards such as AsiaSpa, SINA and German Blogger-Price, BABOR showed that it sets the standard in pioneering skincare





TooFaced launched their official WeChat account, collaborating with beauty KOLs such as Ava Foo, Nikki Min and Qiuqiu. Also look out for their new account coming soon on Xiaohongshu.





Burj Al Arab Hotel in Dubai and Jumeirah Group both opened their official WeChat accounts to give their Chinese followers a taste of luxury in the Middle East.





Chocolate and seasonal festivities going hand in hand saw the Belgian chocolatier giveaway luxurious advent calendars to lucky winners on their WeChat account, which also now features the people that create, make and serve Pierre Marcolini chocolates.





A pop-up exhibition in Shanghai’s K11 Art Mall had Gemfields decorating the lower ground atrium the “Every Piece Unique” brand campaign.

The sculptures creatively told stories behind the gemstones relating to messages of transparency, sustainability and conservation.





At the CES (International Consumer Electronics Show) 2019 in Las Vegas, Belkin International announced its 2019 portfolio of connected things (Belkin) and connected home (Linksys, Wemo, and Phyn) products.

Chinese media and KOLs attended the event to talk about tech with their audience back home.





Lee Folland, Head of Research at our insights division Reuter: Intelligence, has been featured recently in the Australian Financial Review and Cosmetics Design Asia, as well as LS:N Global.


To read the pieces, find us on LinkedIn and enjoy regular news updates. If you’d like to be added to our weekly China Briefing newsletter, please email research (at) reutercomms (dot) com with ‘add me to your mailing list’ as the subject.



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