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Reuter Review: April 2020

In a month of recovery, optimism and hope, here's some of May's highlights:

Fashinnovation was a global series of webinars with industry leaders, including our Founding Partner, Chloé Reuter. You can re-watch the videos on their website, fashinnovation.nyc


Our research & insights division, Reuter Intelligence, produces quarterly market reports - called LuxePulse - on Beauty, Fashion and Hospitality. Usually subscribed to on an annual subscription of USD 1,400, Q1 2020 is available on a complimentary basis to help businesses with guidance and insight at this time. Email research@reutercomms.com to request a copy.

Tourism Australia spread the message of sustainability on their Chinese social media, with an interview with the founder of NGO 'STRAW NO MORE' on Earth Day as part of a series 'Captivating Conversations'.

To enhance brand awareness and increase social buzz on Xiaohongshu/RED, Whittard engaged 50 community-specialised RED KOCs (Key Opinion Consumers), resulting in over 18,000 post engagements on the KOC’s accounts.

To build excitement over the launch of Mulan, 25 beauty, fashion and lifestyle influencers reviewed the new Disney Store Mulan Collection, generating over 3.9 million views via Weibo and RED.

To celebrate being back to business, The Middle House launched new dishes in Sui Tang Li, Frasca and Café Gray Deluxe. The dishes were reviewed across Chinese social media by influencers and media. Visit the House's restaurants in May to discover what the hype is all about.

Victoria’s Secret announced three brand spokespersons including Yang Mi, Zhou Dongyu and He Sui and launched the #This Is Sexy# campaign. The campaign aims to break the traditional definition of “Sexy” and re-define what “Sexy” means from a variety of authentic perspectives.

Australian sisters Nicky and Simone Zimmermann launched their ready-to-wear and swimwear line in 1991, with a focus on clever cuts and delicate prints. Last month, the Zimmermann Tmall page officially opened, bringing sophisticated swimsuits, versatile bikinis and fabulously feminine dresses direct to their Chinese fans.

& Other Stories launched green week campaign to celebrate the 50th Earth Day. The brand created a capsule collection using sustainable materials, and we produced a WeChat H5 to test consumer engagement on sustainable knowledge, as well as an interactive digital manual about caring for your clothes.

DIESEL announced DIESEL UPCYCLING FOR, a new series of collections that address the need for more environmentally respectful practices in the fashion industry. DIESEL UPCYCLING FOR is the first major initiative aligned with DIESEL’s For Responsible Living strategy. Upcycling and creative reuse is the process of ‘transforming existing products, waste material and old stock into new products’.

Canopy and Vivienne Westwood celebrated Earth Day with the release of the video Vivus created by Aidan Zamiri and featuring a poem by spoken word artist, model, and visibility activist Kai Jamal The video was created to announce the partnership between the iconic design house and Canopy, a not-for-profit environmental organization dedicated to protecting forests, species and climate, with the aim of drawing attention to the direct link between the clothes we wear and the destruction of the world’s Ancient and Endangered Forests.

Luxury online retailer Mytheresa and Italian luxury maison Brunello Cucinelli collaborated on the first exclusive family capsule collection for both houses offering womenswear, menswear and kidswear. It comprises signature luxurious knits, flowing linen and silk pieces, impeccable tailoring and matching kids items which allow for adorable mini-me stylings.

Designed for those seeking the best in their lifestyles, Circle DNA provides 125 unique DNA reports on fitness, ancestry and more. Circle DNA's 'Project Screen' COVID-19 test is a Physician and WHO-recommended RT-PCR lab test that you can do in the comfort of your own home. The results will tell you if you are positive or negative for COVID-19 "with an analytical accuracy of 99.9%, based on validated studies by the National Health Commission and the US FDA". Chinese health & lifestyle influencers spread the message of this vital non-profit campaign on social media.

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