“The feeling in China is that of isolation and misunderstanding by the outside world. Is the situation serious? Yes. Is it being handled with the goal of resolution as swiftly as possible? Yes.”
With Chinese customers accounting for 33% of global luxury sales, many businesses are understandably concerned about the impact of the Coronavirus. Walpole asked China specialist Chloé Reuter, founding partner of Reuter Communications, for her advice for luxury brands.