We went around the world this Summer with integrated campaigns that connected, engaged and inspired.
TSUM - KOL Paris in Russia for Tsum
We brought Chinese KOL Paris to Russia to celebrate the iconic luxury department store TSUM and its home-country hosting of the World Cup. Paris mingled with Russian KOLs and the VOGUE Russia Editor-in-Chief at the VOGUE x TSUM football jersey collaboration party. She drove engagement and brand awareness by sharing her TSUM shopping experiences and on Wechat, Weibo and Little Red Book (Xiaohongshu). Discover more about TSUM on their official WeChat account 莫斯科TSUM百货。
Moscow being under the global spotlight in this summer of sport, we brought the city's cultural highlights to the forefront by creating a Moscow WeChat itinerary: discover more about Café Pushkin, Bolshoi Theatre, Kremlin and more on TSUM's WeChat account.
PIERRE MARCOLINI - SUMMER ICE-CREAM COLLECTION
During the Summer's football fest, we elevated PM Summer ice-creams with unique, playful visuals, pairing different flavours to matching football jerseys. The goal: catchy, delicious and fun.
CLERGERIE - WECHAT STORE LOCATOR
One of WeChat's most convenient O2O functions for brands is a store locator - we integrated a store locator into the menu bar of Clergerie's WeChat account, making it possible to find your favourite pair of shoes in the fewest steps possible.
GABRIELA HEARST - GH'S FIRST VISIT IN CHINA
We brought Gabriela Hearst under the spotlight on her first visit to China: celebrities' favourite niche bag designer introduced her new Rafaela design, shared creative inspirations, craftsmanship, childhood memories and thoughts on womanhood to her fans and select Chinese media.
To welcome the designer, InStyle magazine hosted an intimate dinner at M on the Bund. Enjoying M’s special summer menu, top influencers such as Mr Bags, Anny Fan, Yvonne Ching and Zhang Chenling connected with global and national luxury media.
Later that weekend Gabriela exclusively introduced her new Rafaela design at a Lane Crawford pop-up store.
ARMANI HOTEL DUBAI - WECHAT ACCOUNT LAUNCH
Armani Hotel Dubai welcomed Summer with an elegant touch. Follow their WeChat account ArmaniHotelDubai to view authentic Dubai hospitality, with Italian luxury and the personal touch of Giorgio Armani.
DELVAUX - DTOD SOCIAL CAMPAIGN
We raised Delvaux’s brand awareness on social media on the occasion of their D to D bag global launch: celebrity Hong Kong singer Joey Yung 容祖兒 and model He Hui posted their thoughts about the new collection on Instagram and Weibo, driving engagement with their collective followers of over 1 million.
MAISON MARGIELA - ARTISANAL COLLECTION FASHION SHOW
During Paris fashion week, we invited top Chinese media to attend John Galliano’s first Artisanal menswear collection for the adored Maison Margiela.
We brought the edgy, futuristic Maison’s AW Artisanal women collection “Neo-Digital Natives” to the attention of leading fashion media. Vogue China’s fascinating exclusive “Behind the Scenes” feature brings the show’s venue under the spotlight, with a set especially designed by Margiela AD John Galliano in collaboration with Studio Anne Holtrop architects.
STRATHBERRY - CO FOUNDER LEEANNE HUNDLEBY'S FIRST VISIT IN CHINA
We welcomed Strathberry's co-founder Leeanne Hundleby on her first visit to China, as the AW collection was presented with a pop-up store at Lane Crawford – a rare chance for fans to engage offline, as Strathberry is otherwise only available online in China. In Shanghai and Hong Kong, both media and KOLs attended, such as Anny Fan, Wen Junlau, Jenna Liu and Sunnie Love Fashion.
PIERRE MARCOLINI - MELOVE CAKE PREVIEW X MODUGOGO
To showcase the beloved chocolatier's upcoming moon festival series “Melove Cake” we created special designs and a collaboration with lifestyle and F&B WeChat account ModuGogo. Engagement on the Pierre Marcolini WeChat account was driven by fans commenting on their “first experience with chocolate”, with gifts and rewards given to the best submissions.
BABOR - HIGHLIGHT: SUMMER ROUTINE
For this Summer vacation season, we created a special post with tips on how to integrate different types of Babor ampoules in a globetrotter’s routine. Each skin type has its own!
RISE HONG KONG
Our people at Reuter Communications’ Hong Kong office attended Rise Conference, mingling with the disruptors of the global tech world and attending workshops by Microsoft President, Brad Smith, Chinese KOL superstar Ms Yeah and Founder of Mei Tu, Wu Xinhong.
Summer life at Reuter Communications was highlighted with a special filming focused on Chloe Reuter, Founder & CEO of Reuter Communications. CCTV’s crew filmed Chloe’s life in Shanghai for an upcoming feature – follow our LinkedIn and find us on Instagram for more!