FORMER KANTAR RESEARCH DIRECTOR JOINS TO LEAD NEW AGENCY DIVISION
July 16th, 2018 (Shanghai) – Reuter Communications, an Asia-focused luxury intelligence, integrated marketing and communications agency, announces the launch of Reuter Intelligence, an in-house research and insights capability.
Reuter Intelligence provides customised research and syndicated research products for luxury brands who seek to better understand China’s luxury market. Client solutions include market landscaping and strategy, brand identity and awareness, customer experience, and segmentation studies. In addition, it supports clients in developing luxury market thought leadership and industry reports.
“Luxury brands are seeking more data and information in order to make better-informed business decisions,” says Nick Cakebread, Managing Partner at Reuter Communications. “Reuter Intelligence will be able to assist our clients in succeeding in the Chinese market through strategic guidance based on consumer insights.”
The agency has appointed former Kantar (WPP Group) Research Director, Lee Folland to lead the business as Director of Research and Insights.
Lee has more than 10 years of expertise in market research across China and Asia Pacific. Prior to Kantar, Lee was at Jigsaw, one of the first qualitative research agencies in China. Lee has extensive experience in consumer insights across different verticals, including fashion, retail, finance and insurance, fast moving consumer goods, health and wellness. He will report to Nick Cakebread.
“Combining our deep luxury industry knowledge and extensive research expertise with us being physically on the ground in China is what sets us apart,” according to Lee. “We have an ever-growing network of consumers, Key Opinion Leaders, and industry experts whom we can leverage to help solve our clients’ various business challenges in China.”
Reuter Intelligence will also provide research and reports to be published on The Luxury Conversation, Reuter Communications’ proprietary business intelligence platform.
This new development comes at a strategic time for the agency, which has been expanding geographically with recent openings in Dubai and Singapore, and widening its breadth of strategic, creative and digital services.