Reuter Comms Strengthens Senior Team

We are delighted to announce the expansion of our senior leadership team and digital capabilities with the appointments of Lily Lu as Digital Director, Ian Lin as Creative Director, and Sharon Liang as Director, People and Culture. 

All are based in the Shanghai headquarters. The appointments strengthen our digital-first and integrated marketing capabalities for clients in the luxury industries.

Lily Lu has more than 15 years’ experience in digital and advertising industries at major agencies such as Ogilvy, TBWA, Proxmity and Saatchi&Saatchi. Lily specialises in digital strategy, social activations, and social-CRM. 

Ian Lin brings more than 8 years’ experience to the role and has spent his career at digital, e-commerce and social agencies. He will lead a team of around 15 to elevate the agency’s creative work. 

Sharon Liang joins from IPG’s CMG unit where she was a senior member of the local management team, providing talent leadership across the IPG CMG business. 

Shashin Surti, General Manager, Reuter Communications, said “We’re thrilled to have Lily, Ian and Sharon join our business and help us set our future-facing, digital-first agenda. Their deep knowledge of both the digital ecosystem and cultural landscape of China will be invaluable as we continue to develop our strategic, integrated capabilities for luxury brands in China.” 

Find us on LinkedIn for more updates.

We are a luxury intelligence, digital, communications and marketing agency connecting luxury brands and businesses with Asia’s affluent consumers.

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Office 3A, Building 3,Anken Air, 181 Lane 465, Zhenning Road, Shanghai 200050, China

Tel: +86 (021) 6225 5339


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Tel: +852 9457 9183



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Singapore 089109

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