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LURING LUXURY TO CHINA’S E-COMMERCE WORLD; WHO COMES OUT ON TOP?

It seems not a day goes by without another of China’s e-commerce platforms announcing a luxury initiative, attempting to lure the top brands to their sites with exclusivity, the fight against fakes and seamless logistics services. Many foreign luxury brands, however, are still unclear over the reality of the various apps and platforms in regards to luxury retail; and it’s easy to see why.

Read more on The Luxury Conversation here.




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