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FARFETCH HANDS CHINA RETAINER TO REUTER COMMUNICATIONS


(read the article on Marketing Interactive)


Reuter Communications has won the China communications retainer for global luxury fashion technology platform, Farfetch.

The luxury marketing and communications agency will oversee strategic communications in China to develop and raise the profile of Farfetch as the innovator and leader in luxury fashion technology and its consumer marketplace, farfetch.com. The agency will be responsible for media strategy, launches, public relations, influencer and celebrity marketing and engagement, and event management.

Nick Cakebread, managing partner, Reuter Communications said: “Farfetch is the world’s most innovative company in luxury fashion. We’re delighted to be working with them to bring its love of fashion to Chinese audiences through innovative and creative campaigns both online and offline.”

Founded by Portuguese entrepreneur José Neves in 2007 and launched in 2008, Farfetch was launched as an e-commerce marketplace for luxury boutiques around the world. Farfetch has since evolved into a platform for the luxury industry, connecting customers in over 190 countries with items from over 880 boutiques and brands from over 40 countries.



We are a luxury intelligence, digital, communications and marketing agency connecting luxury brands and businesses with Asia’s affluent consumers.

SHANGHAI OFFICE (Headquarters)

Office 3A, Building 3,Anken Air, 181 Lane 465, Zhenning Road, Shanghai 200050, China

Tel: +86 (021) 6225 5339
Email: nick.cakebread@reutercomms.com

HONG KONG OFFICE

17/F Tesbury Centre, 28 Queen’s Road East, Wan Chai, Hong Kong

LONDON OFFICE

Tel: +852 9457 9183
Email: nick.cakebread@reutercomms.com

SINGAPORE OFFICE

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The Working Capitol, 1 Keong Siak Road,

Singapore 089109

Tel: +65 9615 8672
Email: cindy.choo@reutercomms.com

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